You already know that the ExamSoft Assessment Conference (EAC) 2018 in sunny Fort Lauderdale, Florida, is going to be amazing, but can we share something with you that will take it to the next level?
We’re excited to announce that Scott Stratten, world-renowned communicator, will be EAC’s keynote speaker, presenting his talk entitled:
The Age Of Disruption: Everything Has Changed and Nothing Is Different
Today’s education climate is changing at an unprecedented rate. What do we focus on? The need to stay current has to balance with the focus of what is right for our students and faculty. In this keynote, former college professor, Scott Stratten, will walk through the myths and realities of the ever-changing landscape of 2018 and beyond and what is the most important aspect of all of this: the students.As a proclaimed truth slayer, Scott helps organizations see their day-to-day practices through a new lens with his unconventional “unmarketing” views and vanguard approach to building and maintaining real relationships.
As the president of Un-Marketing, he has transformed how corporations like PepsiCo, Century 21, Fidelity, and Microsoft do business with radical insights on how to better engage with all stakeholders as individuals, instead of “customers.” Named a top 5 social media power influencer by Forbes.com, Scott elevates the conversation by putting the focus back on what matters most to those seeking buy-in from colleagues, potential clients, and current users—values like trust, authenticity, relationships, and service.
Drawing from his experience as a marketing industry innovator, a background in higher education, and the author of five best-selling business books, he convinces audiences to look at the big picture—how to createloyal, repeat customers or users. With humor, passion, and candor Scott blends real-world strategies with memorable stories that will completely change the way you interact with others, for the better.
Scott and his wife, Alison, are co-authors of five best-selling books; hosts of a global podcast; conference speakers; and parents to five kids, two dogs, and two cats.
Check out a two-minute clip of Scott:
We’re so excited to have Scott at EAC 2018. We can’t wait to learn from his insight—and to have some laughs along the way!
Have you registered for EAC yet? Don't miss out on three days of amazing assessment content, networking, and fun!